Brand identity and package design for

an organic snack company that provides

rice crackers to children of young age

The branding avoids clichés for a

more sophisticated image that still

represents child’s playfulness.

The color and pattern of the shapes

of crackers elevate the imagination

and make the packaging feel special

and rich.

The type, illustration, and composition

are harmonious which creates elegant

image and nature-inspired graphics.

All of the illustrations are originally
created and hand-drawn by the designer.